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Britain’s
new workplace food culture and eating habits have created exciting opportunities
for franchising.
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It
is a fact that people in Britain are working longer hours but still want
to enjoy good quality & healthy food when it suits them. The elongated
working day has seen a sharp rise in the call for fresh food & snack
delivery services to the work place.
Health & hygiene legislation is dictating that food now be prepared
and delivered to workplaces to higher and more rigorous standards.
Delivering meal solutions to the work place has become big business, as
employers no longer want the expense of investing in catering services
nor want to be tied to contracts.
Have a munch through some of these figures published by the British
Sandwich Association, and other reliable sources:
The average worker who buys lunch
spends around £2.47# per day
It doesn’t sound
a lot, but it soon adds up as there are more than one million workplaces
that require this type of service.
There
are 27 million people in British workplaces
According to the BSA (British Sandwich Association) the British commercial
sandwich market is now worth a staggering £4.6 billion*
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About
19% of sandwiches are bought at the workplace*.
That’s a whopping £874 million spent on workplace sandwiches
every year.
Less than 50% of workplaces have canteens**
That makes the market for delivering sandwiches to the British workplace
worth around £454 million per year.
* Source - British Sandwich Association 2006
# Source ONS 2002
** Source Compass Workplace Eating Survey 2003
This is good news for Dinky Deli franchisees. Our delivered
service offers many advantages over traditional sandwich bars and cafés
that do most of their trade at lunchtime. No matter how good local vendors
are there is a real need in some workplaces for fresh food throughout
the working day.
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